Prime by Daniel James Residential

Exceptional Homes Deserve an Exceptional Strategy

Luxury property marketing for homes of distinction across Shropshire and North Wales.

Redefining the Art of Selling Premium Homes

Welcome to Prime by Daniel James Residential, a service exclusively tailored for homes that exceed a certain threshold of value and individuality. We bring together refined marketing, expert storytelling, and deep market knowledge to deliver a bespoke estate agency experience like no other. Our commitment is to elevate your property’s exposure, enhance its perceived value, and secure the right buyer at the right price.

Serving Shropshire, North Wales, and neighbouring premium markets.

Your Home, Uniquely Positioned

We don’t believe in one-size-fits-all. Prime is a carefully curated upgrade designed for discerning homeowners who expect more than standard marketing. We combine:

Strategic digital exposure
Creative storytelling
Luxury presentation
Out-of-county buyer targeting

In the past 12 months, we’ve agreed over £6 million in sales for homes that failed to sell with their first or second agent. Prime makes the difference.

Daniel James residential

5.0

Based on 89 reviews

review us on

Richard Probert

07:59 21 Mar 25

From start to finish dealing with Daniel James Residential was a great experience!
My house had previously been on the market with another local estate agent and within the first 4 months we had zero viewings, so I was recommended to use Daniel James Residential.
The approach to the sale was refreshing with some nice ideas and features to attract prospective buyers from the use of an extremely professional walk through video to some virtual staging which really made my property stand out,
Within 2 months the property was sold.
However this was not the end of this transaction, We were in a chain of four others which for various reasons became extremely protracted and went on for a further 4 months! I must add this was nothing to do with Daniel James, My Solicitor or myself but the lower chain which at certain times made me question whether this was the right deal for me.
However, Daniel, Jane and Mary where always just a phone call away giving reassurance that this chain was solid, but for me what made a real difference was the way that Daniel took charge of the situation orchestrating the whole chain when things got difficult the whole team went above and beyond to keep me informed every step of the way and finally the sale was concluded.
I would not hesitate to recommend Daniel James as the agent for your next sale and I wish them all the success for the future.

Richard.

J K

07:07 21 Mar 25

From the start of our moving house experience both Jane and Daniel have been proactive in our move.
It proved to be a very difficult move over a fairly long period of time and throughout that time they have both been supportive and encouraging.We really have appreciated their input. Joan and Peter Killow.

Sue Jones

17:16 28 Feb 25

I would like to recommend Daniel James Residential to anyone selling a property.

My sister and I inherited our mother’s house after she passed away and we decided to sell it with Daniel.

Daniel and his team were fantastic. They were informative, helpful and utterly professional. Nothing was too much trouble and they were there for us every step of the way, keeping us up to date and advising us when we needed it.

They worked hard for us and the house was sold within 7 months. We felt we were in very capable hands. We were both impressed with the friendly way they treated us and the excellent standard of their service.

Many thanks to them for getting us over the line! It was an absolute pleasure to work with Daniel and his team. I cannot recommend them highly enough.

Steven McTegart

18:20 09 Feb 25

Ken Milne

17:35 04 Feb 25

Daniel started the house moving journey with us back in June 2024. Within 2 weeks on the market we had a solid buyer who offered us 98% of the asking price. We soon had a short chain but the hassle we had with the developer’s ‘solicitors’ making fundamental mistakes throughout the conveyancing process tested Daniel’s perseverance and professionalism but he came through and in the first week of February 2025 we have all exchanged our contracts and are completing and moving
on 11th of this month. During the early stage of selling our property, Jane managed the viewings, gave us realistic feedback and helped with all of the communication between potential purchasers and ourselves. A thoroughly professional and approachable team – thank you.

Karen Swaine

17:10 02 Feb 25

We were recommended Daniel James Residential by a friend and we’ve been delighted with the service Daniel and Jane have provided us. From the start we’ve been impressed with their professionalism and friendliness. We’ve felt Daniel has always been on top of every detail and has kept us fully informed. Jane too has been a delight to deal with and impress with her friendly approachability. We thoroughly recommend them both.

helen drury

14:47 28 Jan 25

Just completed on our purchase through Daniel James, and Jane made the whole experience easy, and stress free for us. Fantastic customer service, and so happy and pleasant to talk to, at any stage Thank you

dan kirkman

10:55 27 Jan 25

We have used the services of Daniel and his team twice now, once for a purchase and once for a sale, we have dealt with other agents in the past and quite honestly, they provide nowhere near the levels of service and professionalism that Daniel does, every minute detail is thought of and dealt with competently and expertly, he really has set a new bar in this industry that all his competitors could, and should learn from to raise the standards in the area, we would never consider using anyone else.

Rebecca Davies

20:00 25 Jan 25

I recently worked with this estate agency and had an excellent experience, thanks to Daniel and Jane. From start to finish, they were incredibly helpful, professional, and knowledgeable. Daniel was always available to answer my questions, providing clear explanations and expert advice throughout the process. Daniel kept us in the loop regarding what was happening with our chain and was exceptionally helpful when we were exchanging, liaising with other estate agents and solicitors. Jane went above and beyond to ensure everything ran smoothly, handling every detail with care and efficiency. They both made what could have been a stressful experience feel straightforward and manageable. I can’t thank them enough for their hard work and dedication—I highly recommend this agency!

Courtenay Forde-Johnston

11:39 25 Jan 25

Excellent service and very pro active throughout the whole process

Jack Keegan

10:30 24 Jan 25

What an amazing estate agent! Daniel’s attention to detail and genuine dedication is second to none. He went above and beyond to present the property in the best possible light, arranging stunning photographs, creating a brilliant listing, and hosting viewings with enthusiasm.
He secured a sale price that exceeded my expectations.
I would 100% recommend and use him again. Thanks Daniel !

jennifer wood

08:50 21 Dec 24

From the moment Daniel first answered my telephone call I knew he was the Estate Agent for me. Both Daniel and Jane have supported me with such professilism and empathy throughout my journey of selling my very elderly father’s home which he had lived in for over 30 years so he could move back to be closer to myself and his family in Cheshire. Moving home is stressful enough but for me moving my Dad at 93 years old was such a difficult task but Daniel and Jane bent over backwards supporting me ,guiding, advising me. They never failed to ask how I was ,how my dad was and that meant a lot and made a difference. Daniel and Jane not only know how to sell a property,they have such knowledge about the property market but its going that extra mile that counts they care about their clients. Can’t thank you enough guys!!!

Juliette Dean

14:23 20 Dec 24

Truly personal service, a far cry from many other estate agents. During what has been a personally, extremely stressful time, Daniel and Janie have supported me through the stresses and strains of the house moving process with professionalism, but also friendship. The marketing is top notch too. I can’t recommend highly enough.

Diane Miller

07:59 15 Dec 24

We recently had the pleasure of working with Daniel James Residential and we couldn’t be happier with the service we received.
From the very beginning, their professionalism, dedication, and attention to detail were evident. Taking the time to understand our needs and expectations, providing valuable advice and guidance every step of the way.
The marketing of our property was exceptional, with a well-crafted listing attracted interest after a poor experience with a different agent previously.
What truly stood out was the personal touch brought to the entire process and the commitment and care to make the experience as stress-free as possible was truly appreciated.
Highly recommend

Felicity Forster

17:04 29 Nov 24

Hands down the BEST estate agent we have ever dealt with. Quick communication, personal service, they found our dream house for us down to our brief rather than the classic saying ‘sign up to our mailing list and keep an eye on rightmove’. We could not recommend them enough and would definitely use them in the future if and when we move. Jane and Daniel were a 10/10 team throughout the whole process. Chasing and providing real time follow ups. Thank you all so much!

D M

08:30 29 Oct 24

Daniel James is a relatively new entrant to the Oswestry estate agent market and from the moment I met Daniel I knew he was the estate agent to choose. Daniel is “on it”: he provides excellent client service and actively managed the process, driving it to exchange. He uses technology to streamline the on-boarding process and took time to learn about the house and ensured this was shared with buyers by doing the viewings himself (unlike the other 2 estate agents I met). Daniel listened to my feedback on the photos and he shared my attention to detail with the video and drone footage. Daniel found us a buyer without even going to market and proactively managed the buyers through a long and sometimes painful sale process, building a relationship with them as well as me. Daniel’s communication was excellent, keeping me updated throughout and responding quickly to me. My decision to “take a risk” and use Daniel rather than a more established estate agent has been validated throughout the process: I highly recommend him. Thank you Daniel!

Jen Kohan

16:03 11 Oct 24

Daniel and his team helped me to get an excellent offer on my house after only two days on the market! They are incredibly professional, responsive, and creative. They also managed my buyer’s frequent communication with integrity and patience, protecting me from extra stress during such a busy time. I cannot recommend Daniel James Residential highly enough and I encourage anyone to reach out for a chat with them about how to maximise their home sale or purchase.

Rad Danailov

16:01 11 Oct 24

Dan offers a fresh and modern approach. You can tell he really cares about what he does and the people he helps. Excellent communication and support throughout takes the stress away and provides reassurance. Highly recommend!

Charlie Bravo

09:19 11 Oct 24

Really impressed with this firm and even though we didn’t sell or ultimately buy with them they took the time to look at our wants list and suggest other properties they had in mind. Both Daniel & Jane are consummate professionals with a customer centred approach and a realistic attitude to buying a home.

Email to Jane at Daniel James Residential – “Just wanted to say thanks for all your help and assistance (both you and Daniel) and to be honest if we were to sell again I would go with you guys in an instant as you are by far the best agents we have come across in our journey to a new home. Really can’t thank you enough for showing us the properties you had and thinking of us in regards to others coming to market.”

K OL

11:37 28 Sep 24

Professional- informative – friendly – goes above and beyond.

Ashley Laura Evans

20:26 21 Sep 24

Best in Oswestry! Mostly dealing with Jane who went above and beyond for my myself and the sellers. I personally really appreciate the constant updates, check ins and support through a naturally stressful time! Thank you from Joshua, Ashley and family x

Charlotte Timney

15:19 20 Sep 24

Thanks Daniel for all your help over the last few months! An eventful time made more manageable with a supportive estate agent, thanks goes out to Jane, also. Would recommend 😄

lucy todman

06:58 26 Aug 24

What can I say? The service from Daniel James Residential went above and beyond.
We had a tricky house to sell to say the least, but despite a few non-starters we finally secured a buyer.
From the outset Daniel and Jane had the best interests of our sale at heart.
Stresses come exchange and completion were lessened by brilliant communication. Massive thanks to Daniel and the team. If you are looking to sell, look no further.

Ffion L

05:31 23 Aug 24

Thanks so much to you and Jane for all your help throughout our sales process! Nothing was too much trouble for you, and always communicating/updating- glad we chose you guys! 🔑🏡☺️

Cecilia Wright

13:42 30 Jul 24

Brilliant service very helpful at every stage of the removal service. We appreciated Daniels helpful advice and he always kept us in the picture. We were very surprised to find our find our box of goodies when we arrived well thought out and most useful. Jane deserves a mention for her pleasant manner. Thanks to all.

Denise Dean

16:20 24 Jul 24

If there was an option for more than 5 stars believe me i would give it. I live about 60 miles away from Oswestry so i didn’t know any of the estate agents. I chose Daniel James because they are a family run business and their reviews were good. They went above and beyond the call of duty and just got on with things and got everything sorted without me having to travel to Oswestry all the time. Thank you Daniel and Jane for all your hard work

alix wilson

19:37 06 Jul 24

Absolutely impeccable service from Daniel and Jane . Fast responses amazing use of up to date technology which made getting documents and info sorted quickly . Friendly and keen to get things done on time couldn’t have asked for a better team . Thanks again from the bottom of our hearts guys ! Will be recommending you to everyone we know !

N B

10:51 05 Jul 24

There are so many estate agents to choose from. Daniel James understand this fact and bring something new to the table, honesty. Daniel & Jane are a pleasure to deal with who inject a personal touch into a market that is normally a numbers game. If you are thinking of changing agents or listing your property, I would highly recommend calling these guys. The reasons to go with them are numerous but the #1 thing that stands out for me is that they have all the time in the world to meet your needs, even after the commission is won. Keep doing what you do guys, I wish you every success.

chloe walker

11:57 23 Jun 24

Daniel James and the team were excellent throughout the whole process purchasing our new home. Being first time buyers, he kept us updated at all times. We would definitely recommend Daniel James Residential, a superb level of service, professional and a lovely friendly team. Huge thank you to Daniel and Jane! ⭐⭐⭐⭐⭐

Rhiannon Owen

20:33 17 Jun 24

I can only write a glowing report for Daniel James. Moving house on my own was a daunting prospect but Daniel James were there every step of the way. They were kind, friendly and helpful. They gave me good advice and were knowledgeable and professional in all aspects of the process. My calls were answered immediately and dealt with efficiently. So thank you Daniel James for making the sale of my house go so smoothly.

Tom Powis

07:33 10 Jun 24

Really great throughout the whole
Process, made it super easy,
Brilliant communication ..very happy.
Would highly recommend 👌🏻

Emma Sermon

15:33 02 Aug 23

Updated and adding to previous review!

Dan has that extra special something as an estate agent, when I think about it, he sincerely cares about his clients, his extensive knowledge on this unpredictable at times business reassures you, he goes the extra mile, like I’ve never experienced with any another estate agent before, it’s the personal touches, the friendly and funny banter, the professionalism and helpful recommendations he makes to help you sell your home more quickly. I wish Dan every success with his new relocation of his business, that is now in Oswestry town, for it is much deserved for all the hard work Dan and his team have put in to it, in either the purchase or sale of your home. I wish you well Dan and the team, I have no doubt it will be every success!

Our home was up for sale with another estate agents for a few months with no offers. We left that estate agents and then contacted Dan where he sold our home within a few days! Very professional service, Dan always responds quickly to all correspondence and has made what was a stressful situation become a much easier process! If I ever wanted to sell a home again, I would go to Dan first! Excellent service!!

Angus Berry

10:25 28 Jul 23

Purchased via Daniel James Estate Agents.
All the tims we were kept informed and updated through calls, emails and text.
A personal touch, that is reassuring during a stressful time.
Professional and caring at all times.
Highly recommended.

Hayley Owen

18:26 26 Jul 23

Daniel provides an extremely professional and personal service which made the sale of my house so much easier and simple! Daniel works in a modern and easy way which is just what we needed and gave us quick responses and went the extra mile to ensure everyone was well communicated with and informed. Highly recommended Daniel James, we are sure we wouldn’t be able to have processed so efficiently without his support! Thank you

Nick Hampson

20:11 29 Jun 23

We found Daniel to be extremely personable and professional with a quiet confidence. A confidence that led us to go abroad for a significant period during the sales cycle. Even when the sale process hit some major speedbumps, as chains do, he came across as always being in control and always found a solution. He offers what can be best described as a bespoke service with very personal input and a tailored marketing strategy. I would have absolutely no hesitation in using the services of Daniel in the future, and would recommend him in an instant to those looking to buy or sell a home. The SOLD sign outside our house says it all.

Sarah Roberts

17:35 02 Jun 23

Daniel is an exceptional estate agent. He genuinely cares about his clients and keeps them fully updated at regular intervals. His personal touch comes through in so many ways and his advice is always considered, and to the point, whilst taking account the various view points involved on an executors sale.
I can’t praise him highly enough for all he did for us and I will be using him again when I downsize.

Diana Dunn

17:50 16 Feb 23

I was recommended Daniel James by a friend who knew he would get me moving. I had sat with a high street estate agent for a great many quiet months losing faith in selling. Daniel was brilliant; we got a great video and online presence. I was also pleased that he refreshes the images regularly and bullds interest.
Our previous agent went quiet on us but Daniel keeps you in the loop at all times and is amazingly responsive. I found it hard to communicate in normal hours, due to work commitments, amazingly this wasn’t a problem and I was never kept waiting.
You get a first class service and a sold house, what more could you need?

Willow Nail and Beauty Oswestry

16:47 17 Oct 22

Dan’s experience and passion for property was evident at our very first meeting. We knew he was the Agent for us immediately.

Dan relaunched our property to the market with exceptional photographs and a stunning video; his marketing strategy is far superior to the mainstream estate agents.
Dan did the viewings personally and secured a buyer for our home very quickly.

The whole process from start to finish was very slick. At any point, should we have any questions, Dan was always available to answer our questions ( 7 days a week, very refreshing!) which was amazing.

Thank you Dan, we are now in our lovely new home 🏡 👌

Daniel James Residential is highly recommended, 5/5 Stars.

Best wishes, Jayne & Jonathan Cleaton

Gail Williams

19:25 06 Sep 22

As we decided to move home after 35years we were very unsure of the whole process and glad we engaged Daniel’s expertise to guide us. His personal attention to the sale certainly reduced our stress levels and he was sensitive to our individual circumstances . Daniel is very knowledgeable and is a buffer between us, the legal services and buyers. He has ensured that the sale has progressed smoothly and we wouldn’t hesitate to recommend.

Jill Newnes

14:53 29 Mar 22

I can’t rate Daniel highly enough! Efficient, thorough and extremely knowledgeable, but also very sensitive to our needs. He was always readily available if we wanted to discuss any parts of the sale and followed up promptly when needed. I’ve had to move two different family members over the past 12months and and I can honestly say I would recommend Daniel every time. Don’t be put off by the fact that there’s no estate agent presence on the high street as Daniel goes to great lengths to promote your property to get the best price.

Tim Cox

17:50 07 Mar 22

Daniel has done a great job in managing the sale of my parents’ bungalow. The service was very hands on, which was just what we needed because my parents are elderly and family all live at a distance. We received an excellent personal service and achieved a quick sale at a good price, with the help of Daniel’s advice.

Kath Kynaston

16:29 05 Feb 22

Daniel is not from the “suit, tie and briefcase” brigade, where properties are, “delightful” or “exquisite” or even, “exquisitely delightful”! Oh no, Daniel is a new, rare breed of Estate Agent, like none we’ve seen around here before!

Of the three we invited, Daniel was head and shoulders above the others and we easily made our decision.

I’ve seen him described as “a dapper young man” and I couldn’t put it better myself! Smart casual is his style, very smart! Well-groomed, polite and with an open, honest and caring personality that you feel you can open up to – I probably did so rather too much!

Over the first week or two, through regular telephone updates, Daniel always had time for a chat and would subtly get to know you and the life of the family whose home he’s been chosen to sell. Likewise, I got an insight into him, his background, his home life, his beloved wife and young son.

So, what does Daniel do differently? Most noticeably, he conducts all viewings himself which we’d never experienced before but we really liked this method. He always arrives in good time, he updates regularly without being chased, he calls back promptly if unable to take your call, he’ll help you look for your next place in terms of advice and speaking to estate agents on your behalf, he sees things through.

Daniel may be young and recently established but he brings with him 15 years or so of experience and clearly knows what people want. I thank him for conducting the sale of our home and wish him great success in his future.

Finally, a sentence I’m sure I wouldn’t be adding for any other estate agent …. I hope we will stay in touch!

Luxury Property Marketing at Its Finest

To sell an extraordinary home, you need extraordinary marketing. Our Prime marketing elements are designed to showcase your property at its most aspirational and emotive level.

Architectural Photography

Showcasing the Essence of Design

Expertly composed to highlight design, structure, and fine detail—capturing your home’s unique aesthetic identity.

Lifestyle Photography

Embrace the Art of Living

We don’t just photograph rooms – we portray the lifestyle your home offers. From elegant dining areas to peaceful gardens, our images help buyers emotionally connect with your property.

Drone & Aerial Pole Photography

Let Us Give You an Unfair Advantage

Cinematic and elevated visuals that showcase setting, scale, and surroundings. These dynamic images create perspective and impact that standard photography cannot match.

Twilight Photography

Enchanting Moments in Time

Shot during the golden hour, twilight photography presents your home in a soft, inviting light. It adds mood and warmth while helping your listing stand out visually.

Fluffy Friends

Celebrating the Joy of Furry Companions

Including pets in select marketing images adds character and relatability. Buyers often associate warmth and happiness with pet-friendly homes—this helps listings stand out.

Visual Branding

Turn Your Home Into a Bespoke Brand

We’ll create a unique logo and visual identity for your property, helping it stand apart in both print and digital marketing. You choose from several style concepts, each tailored to your home’s personality.

Optional Add-On:
Virtual staging is available for empty rooms to bring warmth and life to blank spaces.

A Home Is More Than Just a House

Every home has a story—and no one understands that better than the people who live in it. We take time to listen and learn what makes your home special. Then, we craft a compelling narrative that goes beyond facts and figures, bringing personality and emotion into every listing.

"Our home had sat on the market for months. Prime brought it to life — and it sold within weeks."

Client, Shropshire

The Strategic Advantage

Over £6 million in re-listed homes successfully sold

Results-driven, design-led marketing

Tailored for lifestyle-driven and out-of-county buyers

National and international exposure

Exclusive property launch strategies

Is Your Home Ready for Prime?

Whether you’re actively on the market or beginning to explore your options, we invite you to book a complimentary, no-obligation Prime marketing consultation.