When it comes to choosing an estate agent, one of the biggest decisions a seller faces is whether to work with a “whole market” volume lister or an agent who takes on a select number of homes and gives each one the attention it deserves. At first glance, the difference might not seem important, but in practice it can have a huge impact on your selling journey.
The Volume Approach – Quantity Over Quality
Some agents take pride in listing as many properties as they can. They will happily add ten homes to their books, even if they realistically only expect to sell six of them. On the surface, it looks like they are thriving, but for the seller, this often means being just another number on a long stock list.
With so many properties to juggle, the service becomes diluted. The hands-on approach disappears, and sellers often feel that their home is not being given the care and attention it deserves. In a buyer’s market, it is easy for these agents to win instructions simply by saying “yes” to everyone and filling their stock book. Unfortunately, this often comes at the detriment of the client.
The Problem with Stretching Too Far
It may feel counterintuitive, but sometimes the right thing for an agent to do is politely say “no” to new business if their current stock is already stretched. Without this honesty, the agent’s time and focus become too thinly spread, and the result is slower sales, more price reductions, and more withdrawals.
This is why you often see the largest “market share” agents also leading the way in price reductions and unsold stock. Their reviews usually reflect this reality, with clients frustrated at a lack of communication, slow progress, and unmet promises.
The Daniel James Residential Difference
At Daniel James Residential, we take a different approach. We don’t shout about market share, and we don’t measure success purely by the number of homes we list. Instead, we measure success by the level of service we provide and the results we achieve for each individual client.
We believe in quality over quantity. By focusing on a select number of homes, we ensure every property gets the attention it deserves. This means detailed marketing, regular communication, proactive negotiation, and a skilled operator guiding you through every stage of the process.
Your home is your biggest asset, and it deserves more than being another number in a crowded stock list.
Do Your Research, Choose Carefully
Selling your home is one of the biggest financial and emotional decisions you will make. That is why it is so important to do your research. Look beyond the big claims about market share or the number of listings. Ask yourself: who will really be looking after me? Who has the time and skill to defend my price in the market?
Remember, the agents who cannot defend their own fee are usually the same ones who will not be able to defend your asking price.
At Daniel James Residential, we are committed to giving every client the focus, expertise, and care they deserve. Because for us, it is not about being the biggest, it is about being the best for you.
Pic – The beautiful Taids Cottage, in Candy – We handed over the keys this week.
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